About Martin Reid
Experienced Equipment Broker based in Hamilton, ON
The Leasing Game (QEF Consulting) was started in the mid 90’s by Martin Reid who has been engaged in the leasing industry for many years. His background is credit variously having been Vice President Credit for Canadian Dominion Leasing Ltd (small ticket), Bank of Montreal Leasing (corporate leasing), Triathlon (middle ticket, corporate and fleet), Add Capital (higher risk). Martin transferred this experience to the equipment broker business in the early 2000's working with brokers to provide complex credit analysis for their writeup packages and get million dollar (and smaller) deals bought. His expertise has enabled over $100MM of lease financing in the last five years (as at 2018).
This site was created in the late 90’s as an information source for anyone interested in equipment leasing in Canada. It has since been expanded into a contact point for equipment leasing brokers and end users utilizing our services. We have many connections in the industry and can either work with your funders or help you get funding for you or your client’s needs.